Westside Gunn, Conway The Machine, and Benny The Butcher have built something truly incredible for Rap. These three Buffalo, New York MCs along with producer Daringer have cultivated a style of Rap that calls back to the 1990s grit, with a flare that is taking Hip-Hop into the future.

In a conversation with AFH TV, these three artists explain their movement. Without management or traditional tools, these artists have made an incredible impact on Rap, and they have made many a legend proud. The trio breaks down their DJ Premier collaboration, "Headlines." The Payday Records single shows all three Griselda greats working with the Gang Starr icon. Wes', Con', and Benny explain how the video single marks a new chapter in their skyrocketing profile. "This is just the beginning of the Griselda and Preemo sound, 'cause I feel like—I already know we about to do a project, all of us together," Westside Gunn says at 6:40. At 20:30, he adds, "It's about to be a domino effect now. The Griselda that you knew before is old. What you're about to hear now is just all the new beginning sh*t. We've been talking, I feel that we're gonna do a Preem' album. I really do. It's for the culture; that's what people want to hear. It's a necessity: our sound with that East Coast raw sh*t."

Meanwhile, the Griselda MCs also open up about working with Eminem and Shady Records. They give some detail to the music they are sitting on and releasing significant projects on a whim. Moreover, these artists discuss their process for creating rhymes, often without any paper involved. Throughout the 2010s, Benny, Conway, and W.S.G. have built Griselda brick-by-brick, and it is growing right before eyes and ears.