Most artists don't have any meaningful success for the first 7 years of their career. It takes a special person to endure the doubters, rejection, financial hardship and grueling schedule required to make it, against all odds. Kendrick Lamar, Big K.R.I.T., Rapsody and Ab-Soul discuss what got them through the tough times and offer advice to other musicians embarking on their journey.

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  • Kendrick Lamar: GRIT

    Kendrick Lamar has had a meteoric rise since 2012, but his success was far from easy. In this episode of GRIT, Kendrick talks about just what it took to get to make it. His turning point was not 1, not 2, not even 5 years in the making...It was 9 and it was far from easy. He talks about how mu...

  • Big K.R.I.T: GRIT

    Think Big K.R.I.T. has been rapping for just a few years? Think again. He's been putting in work since 1999...and it ain't been easy. K.R.I.T. speaks about what it takes to succeed not only in music but in life. Ultimately, it's about GRIT.

  • Rapsody: GRIT

    Grammy-nominated artist Rapsody goes deep about what it's taken to get to this point in her career. Though she may seem like a relative newcomer, she's actually been working on her craft for more than 13 years and had over 100 tracks recorded before releasing 1. She speaks candidly about the up...

  • Ab-Soul: GRIT

    Ab-Soul has been tirelessly pursuing his craft for more than 13 years. He discusses the determination, focus and drive that has sustained him and allowed him to reach the level of success he has to date. He speaks about how he started by battle rapping on, why he's never been af...