t was the cypher seen ‘round the globe. BET. The calm before the storm. The shoot took place at Detroit’s First Street Parking. Flanked by a couple classic cars and the future of Shady Records—Boogie, Westside Gunn, Conway the Machine, plus Royce 5’9 and his younger brother Kid Vishis (Nobody’s rapping better than Royce right now)—Eminem dismantles Donald Trump. 20 million views in 24 hours. Every outlet covered the carnage. Grandma watched it on Facebook. Em drawing a line in the sand is Em forcing his audience, if only for a moment, to think about their icon and everything they love and relate to about him in a context in opposition to Donald Trump, the guy from the Shady National Convention, and everything he stands for. It’s all happening.
Produced, Shot & Edited By: Ahmed Sabir-Calloway
Produced, Written & Hosted By: Justin Hunte